The internet has been buzzing the past few days over a hoodie with inscription “Coolest Monkey in the Jungle” worn by a black kid which is being promoted by clothing giant H&M.
Social media users and celebrities all over the world had condemned the ad with TheWeeknd and G-Eazy saying they will no longer work with the brand.
The Economic Freedom Fighters in South Africa on Saturday, in protest against the clothing line, vandalized H&M stores in country.
They tore down display mannequins, moved clothes around, pushed down cloth racks and more.
The Deputy President of the Economic Freedom Fighters took to his twitter to commend the work of the protesters.
His tweet read:
“That @hm nonsense of a clothing store is now facing consequences for its racism. All rational people should agree that the store should not be allowed to continue operating in South Africa. Well done to Fighters who physically confronted racism.”
The mother of the boy who modeled the jumper doesn’t understand why everyone is outraged and thinks its not a big deal that her son wore it. She took to her Facebook account and says
“this is one of hundreds of outfits my son has modeled. Stop crying wolf all the time, [it’s] an unnecessary issue here. Get over it..”