AMARA LA Negra, a Dominican rapper was on the reality show Love & Hip-Hop: Miami, when a music producer known as Young Hollywood made ignorant anti-black remarks about her hair and skin complexion.
He stated, she should trade her afro for a more “elegant” look, “more Beyoncé, less Macy Gray” to be exact. He went on to say, that these views weren’t his but the music industry’s and that he was merely giving her career advice. However, this did not stop La Negra from receiving surprisingly dergotary comments from both the Latin and African-American community.
“This Amara La Negra hoe looks like she has on black face & trying too hard. Yuck,” wrote one commentator on Twitter.
The Latin community’s refusal to accept Afro-Latinas as “true” Latinas, is a deep rooted anti-black mindset which often goes ignored.
There’s a huge and common misconception that Latin people are predominantly light skin or white passing. La Negra stated that “Afro-Latinos have existed forever. We’re not a new thing. It just happens to be that we really haven’t had anybody put lights on us.”
As the controversy developed, many viewers went on to social media to accuse La Negra of blackface. They insinuated that she takes melanin shots and spray tans to get her dark skin. Some stated that she wasn’t even Latina.
Nevertheless, La Negra posted a video of herself as a child on Instagram, with the caption “I guess I was born in a ‘black face body!,’ These days you gotta explain it all… Im Being Questioned every single part of my body”.
Anti-blackness and colourism has long existed in the Latin community. However, the controversy between Young Hollywood and Amara has made the issue more public than ever before, due to the rarity of colourism truly being explored on television – let alone reality TV.
During a promotional interview for the show, La Negra stated that her skin and heritage is very important to her. As well as that, she went on to say her being on the show is also important “to educate and inform people about Afro-Latinos”.
Thanks to the interview, viewers took to social media to show their appreciation and support for Amara. Some even owned up to their own ignorance.
One person tweeted “Honestly this season is correcting my ignorance. After seeing pictures of Amara La Negra I thought it was a black face situation, didn’t know Latina’s like her existed. We learn every day.”
“So first there’s no such thing as Afro Latina and now she’s in blackface? Amara La Negra’s role on lhh Miami is so important I can’t wait for her to shine a light on the intense racism in the Latin community no one ever wants to address,” another person wrote.
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